Artists criticize Apple's lack of transparency around Apple Intelligence data

Apple Intelligence News

Artists criticize Apple's lack of transparency around Apple Intelligence data
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Pranav is a senior editor at Engadget responsible for handling news coverage during west coast hours.

, Cupertino's take on generative AI that, among other things, lets people create images from text prompts. But some members of the creative community are unhappy about what they say is the company’s lack of transparency around the raw information powering the AI model that makes this possible.

Generative AI is only as good as the data its models are trained on. To that end, most companies have ingested just about anything they could find on the internet, consent or compensation be damned. Nearly 6 billion images used to train multiple AI models also came from LAION-5B, a dataset of images scraped off the internet.

It’s also problematic for companies like Apple, said Leung, to only offer an option for people to opt out once they’ve already trained AI models on data that they did not consent to. “We never asked to be a part of it.” Applewebsites to opt out of being scraped by AppleBot forApple Intelligence training data – the company says it respects robots.txt, a text file that any website can host to tell crawlers to stay away – but this would be triage at best.

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