Visual artist and author Reyna Noriega speaks with PEOPLE about launching a new razor design with Schick Intuition for Hispanic Heritage Month
“I have family members that saw it in their local Target before I even knew that they had started going onto shelves. It gives me a lot of pride because a lot of what I do stems back to wanting to honor my family name and the sacrifices that they have gone through," the Miami-based Afro-Caribbean Latina artist tells PEOPLE exclusively.Teaming up with a body care brand was a natural next step for Noriega because practicing beauty a beauty routine has always been important to her.
It's why becoming a part of this project, which she describes as an ode to self-care and “making women feel seen and beautiful," was a “no-brainer."Schick Intuition “I always think of people as flowers in the way that we bloom when we water and take proper care of ourselves. I think it gives you that feeling without overcrowding the space on the razor.”The artwork also features two silhouettes of faceless women, which was intentional on Noreiga’s part. “I always like to leave space for people to insert their own feelings.
“I always want to emphasize that Latinidad is such a wide spectrum, and it's not one-size-fits-all, [and] I'm glad that I can be a representation of that,” she says. “Having my face and my story [on platforms] is super important for little girls walking by and seeing that I'm no different or better than them and that this is what is possible.”PEOPLE's free daily newsletter
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