This stand for the new Arnold Schwarzenegger book by Taschen was originally designed as a seating object, ‘Capitello’, by Franco Audrito’s Studio 65
. The design now returns in this more compact guise to serve as a stand for Schwarzenegger’s book.
The design was produced by Gufram in hand-finished soft polyurethane, transforming the classic Ionic capital into a pop icon. The design's new interpretation was overseen by Audrito, who was asked by Taschen to reimagine ‘Capitello’ to hold the book. 'They thought the capital already suggested the forms of a book stand,' explains Audrito, who decided to keep the original's proportions and slightly adapt them to the limited-edition book's size.
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