The directors of National Intelligence, of the FBI and CIA and other intelligence leaders testify before Congress this week about the biggest threats to U.S. national security.
Majors speaks to the camera as he walks through different Army scenes from the past into the present, and then both clips end with"Be All You Can Be" in yellow text on-screen.The campaign was initially scheduled for August, but the Army moved it up, hoping it will help boost this year's recruiting. the most challenging recruiting environment since the all-volunteer force began.
Majors recently starred in big-budget movies like"Creed III,""Devotion," and Marvel Universe's"Ant Man and Wasp: Quantimania." He also comes from a family of veterans – his father served in the Air Force, and his grandfathers were in the Army and the Navy. Secretary of the Army Christine Wormuth said the Army invested $117 million in the campaign. The ads will start appearing at the 2023 NCAA March Madness tournament, and a second phase of the campaign will be unveiled later this year.
Each of the three senior leaders at the unveiling event – Wormuth, Army Chief of Staff Gen. James McConville, and Sergeant Major of the Army Michael Grinston – spoke about the impact the slogan had on them where they were young.
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