The Coyotes have long earned style points and have now added a fashion designer to design a new third jersey with streetwear culture in mind.
The Arizona Coyotes have added another step in its rebrand with the newest third jersey.
The special edition"Desert Night" jersey created by Rhuigi Villaseñor, the team’s creative strategist and global fashion designer, will make its debut Sunday against the Vegas Golden Knights at Mullett Arena. “I think outside of the box so much, this is how I wanted to approach the sport of hockey,” Villaseñor said. “When I think about Arizona, I think about pottery and the color of clay, the color of the sun, sunrises and sunsets, all these different tones that are a part of the American DNA. I wanted to create something global and memorable. The goal is to amplify Arizona to the world, so we did that.
The Coyotes have long earned style points over the franchise’s existence with a myriad of jersey choices. Collaborating with a designer with the vision of designing a streetwear jersey was another step.
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