Denise Van Outen to present Channel 4 show about Britain’s obsession with the middle aisle at Lidl and Aldi - here's how to apply
, Deborah Dunnett, added: “What I love about the middle aisle is how much joy it brings to shoppers – across all social class, all around the UK. So of course, we want to know the secrets behind its success.”Presented by Denise Van Outen, the programme will delve into the retail phenomenon of the discounters’ middle aisles
Firecrest Films’ executive producer Nicole Kleeman said: “It’s a timely moment to be exploring how shoppers are making their money go further by picking up discounts in the middle aisle. “We’re delighted to be working with Denise Van Outen to explore how this modern retail icon is shaking up the British high street.”If you are guilty of going to Aldi for your weekly food shop and leaving with an inflatable swimming pool or leaving Lidl with a kayak, Channel 4 wants to hear from you.with your details and a member of the team will get back to you.will air on Channel 4 and All 4 later this year.
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