Retailers like Sephora, Nordstrom, and Ulta are all getting rid of in-store testers. Virtual try-on experiences are becoming more popular. You'll see cleaning round the clock. Post COVID-19 lockdown, shopping for beauty products will never be the same.
Even though some stores are reopening as more and more states come out of stay-at-home orders this month, the U.S. government hasn't shared a definitive answer. As of May 22, the decision to keep and regulate makeup testers in stores is left up to the retailers themselves.That being said, mass retailers, department stores, and boutiques are not taking the safety and hygiene of their customers and employees lightly.
"To ensure our guests’ safety, product testers will no longer be available and are on display only to offer a truer sense of colors and textures," Kecia Steelman, chief store operations officer and president international atHowever, while single use testers are being explored, they can be expensive for both brands and retailers to execute.
On top of not being able to test makeup products yourself, don't expect mass retailers to give you makeup application demos. Nordstrom's also going one step further to pause all waxing, nail, and spa services. As for boutiques like SHEN Beauty that offer facials, waxing, makeup, and brow services, they will require their employees to have elevated training. Richards says that she is asking her staff to complete"My employee that does microblading and I were discussing how he may have to take an additional course once we can offer the service again," she says.
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