Remember the meal kit 2020 spike? Whatever happened to Blue Apron and HelloFresh?
Blue Apron lost $26.4 million in the fourth quarter of 2021 and 2022 will likely be even worse; HelloFresh’s stock price dipped 55 percent. It makes sense. We can go back to restaurants; maybe we can chop those carrots ourselves after all.I spent 2020 stuck at home alone with two elementary school-age kids and somehow never ordered a meal kit. Many of them hit $14 a serving, comparable to a restaurant, and if I’m spending that much for dinner, I prefer to not have to cook and clean up after.
Still, there’s an audience, and at a time when so many of us are experiencing burnout, maybe meal kits will once again have a moment. “I became single recently so needed to get back into being 100 percent responsible for all my meals,” he said. “The box shows up on my door on Saturday — I didn’t have to go to the grocery store, I didn’t have to buy something that comes in a one-pound size and I only need three ounces. It’s the ease and the simplicity. As grocery prices have gone up, if you factor time spent at the grocery store, you’re almost break-even.
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