There has been a lot of noise lately about AI chatbots shaking up the search landscape. But looking beyond the headlines, it’s clear that Google's dominance remains for now.
One of the significant changes in my work style has been to utilize ChatGPT, Perplexity , Gemini , or other generative AI engines for search. I find them superior to traditional search engines when I am researching a topic or subject. In most cases, I opt for these tools instead of using Google ’s search engine the way I used to.
However, there has been a lot of noise lately about AI chatbots like ChatGPT shaking up the search landscape, with some quick to declare the end of traditional search engines. But if you look beyond the headlines and dive into the numbers, it’s clear that Google's dominance remains unassailable for now.for April 2023 through March 2025 paints a striking picture. Google clocked an astonishing 1.63 trillion visits—an average of 136.0 billion per month and 4.7 billion per day.
As I point out, AI browsers could have an impact on the future of search, but keep in mind that Google, while not creating a dedicated AI browser yet, have integrated its Gemini AI engine into Chrome and you can already see they are heading in a similar direction of Perplexity's Comet.
Gemini Google Chatbot Generative AI Chrome
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