Top brands including The North Face and Oscar de la Renta join the initiative to promote circular fashion.
, said it has nearly two dozen notable brands participating in the “Second Hand September” campaign, which was launched by U.K. charity organization Oxfam. The campaign spotlights “the benefits of shopping pre-loved items and encourages consumers to give clothes a longer life,” the company said.
The brands include The North Face, Hobo, Dr. Martens, Maje, M.M.LaFleur, Diane Von Furstenberg, Marimekko and Oscar de la Renta, among many others. Archive said Second Hand September “encourages consumers to embraceby purchasing pre-owned items during a month when the fashion industry has historically focused on showcasing only new products on the runways.
Archive said many brands are running discounts, promotions and marketing campaigns online. “Participating brands are committed to raising awareness about the importance of secondhand fashion and making it simple, convenient and enjoyable for consumers to extend the useful lives of pre-loved items and make more sustainable choices,” the company said, adding that participating brands “will also share special content on their social channels under the #SecondHandSeptember hashtag.
In one post, Felicity Jones shares her top places to shop secondhand. “My favorite place to shop vintage would be Berwick Street,” Jones said. “It has some amazing vintage shops that I’ve been going to for many, many years. Chiswick is pretty good and Marylebone High Street. Between all those places you’re guaranteed to get something amazing.”Privacy Policy
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