The deal with Genius Brands international will develop and produce comic books and graphic novels based on the post-Marvel IP of the legendary writer, editor and publisher of Marvel Comic
Archie Comics is set to launch comic books and graphic novels based on the post-Marvel IP of Stan Lee, the legendary writer, editor and publisher of Marvel Comics.
The comic book publishing agreement follows Genius Brands International striking a joint venture with Stan Lee's POW! Entertainment to acquire never-before-exploited IP from the creator of iconic superhero comic characters like“Archie Comics are everywhere. You can’t go to a supermarket checkout stand and not see them, and soon that will be the same with Stan Lee Universe," Genius Brands CEO and chairman Andy Heyward said in a statement.
The Stan Lee IP collection will be built from all characters and IP created by Lee outside of Marvel Entertainment, now owned by The Walt Disney Co. Lee created POW! Entertainment in 2001 to manage his creator rights and licenses as it developed film, TV and video game properties.
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