Better known for its roast beef, the chain is adding a hamburger to its menu for the first time in its nearly 60-year history.
Arby's announced Monday it's adding the"Wagyu Steakhouse Burger," which costs $5.99, as a limited-time offering beginning Monday through July 31.
As prices surge, fast-food customers are growing increasingly picky about where they go out to eat, McDonald's noted on a recent call with analysts. More than ever, quick-serve restaurants are fighting for loyalty. "Instead of focusing on making billions of mediocre burgers, we're taking a stance on high-quality meat that deserves to be cooked properly," Patrick Schwing, Arby's chief marketing officer, said in a statement.
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