Aptos, a provider of unified commerce solutions, is partnering with Snowflake to make it easier for retailers and brands to access their data. The move will leverage Snowflake's AI Data Cloud to provide a single, integrated platform for accessing unified commerce data.
Retailers and brands looking to access their data on Aptos will find it a whole lot easier this year as the company is now going to use the Snowflake AI Data Cloud.
Through Snowflake’s single, integrated platform, Aptos customers will easily and securely get unified commerce data from Aptos using Snowflake’s data-sharing capabilities,” the company said, adding that it is currently mapping its data models in Snowflake for each of its software applications, which includes Aptos POS, OMS, Merchandising, CRM and Sales Audit. Aptos said following a phased rollout this year, Snowflake “will become the de facto way that Aptos’ SaaS customers access their data within Aptos’ solutions — whether that data relates to transactions, orders, inventory or customers. Nikki Baird, vice president of strategy and product at Aptos, said when the company first started its unified commerce journey, “we had to make tradeoffs between operational insights and overall business insights — which makes it challenging to truly achieve a unified view of a retailer’s data. With our data transformation, we are not only providing that unified view, we are also revolutionizing the way our customers access and leverage data. We see unlimited opportunities for retailers to visualize and analyze their unified commerce data in new and different ways.” Baird said the company has “big goals for this project that go beyond exposing the data contained in solutions in a more streamlined and extensible way.” She said Aptos wants to help retailers “make meaningful data connections across solutions to understand their business at a deeper level. For example, when you think about order data contained in an OMS solution, that data has value beyond just the operational aspect of OMS. Retailers can leverage their OMS data to analyze and improve store operations, merchandise planning, allocation and replenishment, etc.
Aptos Snowflake AI Data Cloud Unified Commerce Retail Technology
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