In the latest CIRP report, the company analyzed sales of the current generation of Apple Watch models. Here are the most popular models.
In the latest CIRP report, the company analyzed sales of the current generation of Apple Watch models. Ahead of a refresh with Series 10, Ultra 3, and SE 3, CIRP wanted to understand how well Apple Watches have been selling. According to the study, Series 9 and Series 8 were the best-selling models in the June quarter of 2024. Interestingly enough, Apple is still banned from selling Series 9 with blood oxygen monitor in the US, and Series 8 is only available through other retailers.
According to CIRP, Apple Watch models break down similarly to iPhone and iPad sales, although with fewer sales of the most expensive Ultra models, at 20% combined. For both iPhone and iPad, the most expensive models generally account for one-quarter or more of total sales. That said, for the next generation, Apple is still expected to focus on both Ultra and SE lineups.
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