“It’s show time,' Apple said, seemingly confirming reports of a new Netflix-like subscription service.
Apple’s tease this week that it will reveal something big to the world on March 25 appears to confirm reports it is set to announce a Netflix-rival streaming service.
CNBC reported back in February that Apple was expected to launch a video service by early May. It reported rival companies including Netflix and Hulu were highly unlikely to be featured on the platform, which does not yet have an official name, logo or branding. Starz, CBS, Viacom and possibly HBO will be featured, unconfirmed speculation has suggested.
In a brief statement, the company described the deal as a “multi-year content partnership” and said that it would “be released as part of a lineup of original content from Apple.” Bloomberg reported last month that Apple has been eyeing up video subscriptions as a way to offset falling iPhone sales. The platform, which will seemingly have some integration with the Apple TV app, is being helmed by two ex-Sony Pictures executives: Zack Van Amburg and Jamie Erlicht.
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