The much rumored device puts the tech giant squarely in the virtual reality and augmented reality space.
Apple on Monday entered a new category of interest to Hollywood: The/augmented reality space, and the Apple Vision Pro is the company’s first product in that sector, as well as the first entirely new product category in nearly a decade.
The headset was announced Monday by CEO Tim Cook during a keynote address at the company’s Worldwide Developers Conference. The Apple Vision Pro is “a new kind of computer that augments reality by seamlessly blending the real world with the digital world. It’s the first Apple product you look through and not out,” Cook said. A dial lets the user decide how much of the world around them they can see, or can choose to be immersed in an app. People around the user can see their face if they can see around them, giving them a vision cue.
If the initial pitch is any indication, entertainment content will be a critical piece of the product offering, with theThe mixed-reality headset has been rumored for months, and puts Apple in direct competition with Facebook and Instagram owner
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