Apple TV+ reportedly has less viewers in a month than Netflix does in a single day

After years of losses, Apple TV+ wants to ensure it can do more with less. Here's its strategy to make it happen.

After years of losses, Apple TV+ wants to ensure it can do more with less. According to a Bloomberg report, Apple services boss Eddy Cue has met with studio chiefs Zack Van Amburg and Jamie Erlicht to stop overspending on projects. People familiar with the matter say Apple wants to change its reputation as the biggest spender in town, as its views and subscriptions aren't growing the way the company expected.

In addition, it's finally profiting as it curbs spending on production while still believing it can deliver great content. With that in mind, Apple wants to change its reputation. It has limited new seasons for shows that people are actually watching while focusing on spending less on productions–even those that people love. Upcoming seasons of Severance and Foundation had to deal with budget constraints and adapt the script for less expensive episodes.

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