Apple has told suppliers demand for the iPhone 13 is falling ahead of the holidays, Bloomberg reports
iPhone 13 production targetApple had initially planned to make 90 million units of its newest smartphone in Q4 2021, but told partners it was cutting the target as supply-chain partners Broadcom and Texas Instruments may not be able to deliver enough components for that many devices,The plan was to ramp up production to make up for the shortfall in 2022, when component supply is expected to improve, Bloomberg reported.
But Apple is now informing vendors that it may not be receiving those orders, Bloomberg added.was projecting a strong quarter ending December, but expected to be short of demand, CEO Tim Cook said in the company's earnings call in October. He told analysts then that supply chain issues had already cost Apple $6 billion in sales in the company's fiscal fourth-quarter ending September 25.Sign up for notifications from Insider! Stay up to date with what you want to know.