Apple said on Friday it would open its first online store in Vietnam next week, as the iPhone vendor doubles down on emerging markets to drive growth amid slowing sales in China.
will provide more opportunities for growth, with younger populations and relatively few iPhones.
Apple did not say when it plans to open physical stores in Vietnam, which has a population of 100 million people. "We're proud to be expanding in Vietnam," said Deirdre O'Brien, Apple's senior vice president of retail. Online stores often precede the opening of retail stores. Apple already sells products in Vietnam via licensed vendors and has multiple suppliers that assemble its gadgets in the country for export.Reporting by Francesco Guarascio. Editing by Gerry Doyle
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