A 200% price hike is extraordinary.
Ah, SanDisk external SSDs with those big keychain loops. If you’re an average consumer, they’re awesome and convenient. If you’re a seasoned professional or data hoarder,But not anymore—at least not if you buy yours from Apple .
, Apple stores—both online and brick-and-mortar—have also sent the prices on external drives into the stratosphere. “For instance,” Gurman writes, “a SanDisk 4-terabyte solid-state external drive that once cost roughly $500 is now $1,200, while a 1-terabyte version has gone from $120 to $360.” Gurman is quick to point out that it’s not just SanDisk products that are seeing price spikes, and that vendors set prices, not Apple. It’s worth noting, however, that The Apple Store legal page, “Apple reserves the right to change prices for products at the Apple Store at any time, and to correct inadvertent pricing errors.” So it doesn’t sound like SanDisk has a gun to Apple’s head. The blame for the memory shortage falls at the feet of the AI boom. The largest AI datacenter projects, like, have such a massive demand for high-bandwidth memory . Semiconductor companies are making such a profit from these high-end memory chips that they have reduced capacity for consumer-level DRAM and SSD storage. Even major companies like Valve areto industry insiders at GDC 2026, “If you have a line on a bunch of RAM, we are in the market and would like to buy it.” And storage is starting to be affected across the board, not just SSDs. Hard drives are clearly cheaper than SSDs for the time being, but46% higher4:00 pmApple’s Head Engineer for Home Devices Quits Apple Amid Siri Debacle, Joins Oura Apple's smart home devices have not seen a major new release in some time, and reporting strongly suggests that's because of the company's struggles with Siri.After Five Years, Apple Announces AirPods Max 2 Out of Nowhere The AirPods Max 2 have the same price as the original with a new chip, more features, and better ANC.Apple’s Delay-Plagued Siri Project Has Also Interfered with Physical Product Releases, Report Says Siri is more than a disembodied voice. It was reportedly meant to anchor a whole new set of Apple doohickeys.
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