Apple's new streaming service won't exactly be a competitor to Netflix, LARichwine says $AAPL $NFLX
Its revamped app for subscribing to channels from others will come out in May, but Apple’s own original shows will not arrive until autumn, with pricing not yet announced. Apple said both its TV+ shows and the new version of the TV app will be available in more than 100 countries.
Hollywood celebrities helped debut the revamped television offering. Apple has commissioned programming from Jennifer Aniston, Reese Witherspoon, Winfrey, Spielberg and others. Tim Cook, CEO of Apple and Oprah Winfrey hug during an Apple special event at the Steve Jobs Theater in Cupertino, California, U.S., March 25, 2019. REUTERS/Stephen LamThroughout the presentation, Apple executives stressed privacy protections for consumers as they shop and consume content.
Apple then introduced a titanium, laser-etched Apple Card backed by Goldman Sachs Group Inc and Mastercard Inc that can track spending across devices and pay daily cash back on purchases. Cook said Apple Pay will be available in more than 40 countries by the end of the year. As with its original content service, Apple did not say how much its gaming service will cost consumers.With its new media push, Apple joins a crowded field where Amazon.com’s Prime Video and Netflix have spent heavily to capture viewer attention and dollars with award-winning series and films.
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