Consumers in the U.S. prefer Apple's more expensive models, while the standard iPhone 11 appears to be more attractive to buyers in China, according to analyst Ming-Chi Kuo.
Key Points
Kuo says the iPhone 11 Pro is more popular in the U.S. while China prefers the lower-priced iPhone 11.Kaiann Drance, senior director of worldwide product marketing for iPhone at Apple Inc., speaks about iPhone 11 during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019.analyst Ming-Chi Kuo said demand for new iPhones is beating his expectations – and much of it is due to Chinese consumers.
"Under the premise that Apple doesn't announce the pre-order result, we believe that the change of shipping time offered by Apple's official website is better to reflect the actual demand because Apple's official website accounts for 30–40% of the total iPhone shipments," said Kuo, an analyst at TF International Securities. "We think the reference value of pre-order results announced by other channels is lower.
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