Apple seeks to revive its Books app – with Korean comics
The Cupertino, California-based firm signed a three-year exclusive contract with South Korean start-upin December to supply online comics known as webtoons. The new content was rolled out in Japan last month and will expand to cover all 51 countries where Books is available, according to the firm. The value of the deal was not disclosed.
The format, which has users scrolling through full-colour, super-short episodes on their phones or PCs, has been around for decades. Unlike conventional manga or comic books, authors draw webtoons accounting for how much screen space is created by a single scroll-down on a device. In Japan, the genre is known as “tate-yomi-manga”, or vertically-read-manga.
It’s been a while since Apple last introduced a new service to its Books app, which has not benefited from the massive investment that other services like Apple Music and Apple TV+ have received. Apple studied webtoons as a potential addition to its portfolio for more than two years before getting involved in detailed discussions with Kenaz, Lee said.
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