Today on Critical Materials: Apple worked with BYD for the Apple Car Battery, Tesla gets a new exec, and people keep wandering into the Vegas Loop.
The Apple Car was an expensive lesson for the tech Giant: not everyone is cut out to be an automaker. It turns out that building a car isn't that hard, at least if you have the money to throw at it, but the other parts of the deed—sales, service, and support—isn't that easy. Maybe that's why it was scrapped. Despite the car being cancelled, its spirit lives on in the battery system of BYD today.
As in his earlier position, he will report directly to Musk. Afshar became less visible at the electric-car maker starting in 2022 and in recent years has held roles at two of Musk’s other companies, SpaceX and X, according to people with knowledge of the matter. Afshar most recently held a key role in the development of Tesla's new headquarters and flagship Gigafactory in Austin, Texas. His then position pivoted to overseeing the day-to-day operations of the facility.
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