Apple’s headset isn’t here yet, but it’s clearly coming soon.
, really, except that Meta seems to imagine all of us hanging out in purely digital spaces, while Apple hopes to drop digital things into our real world. At various times over the years, Cook has said AR is a powerful technology for education, that he thinks it’ll be as common as “eating three meals a day,” and that he thinks AR is as big an idea as the smartphone.
Cook also offered what sounds like an explanation for why the headset, which has been heavily rumored over the last couple of years, has taken so long to come out. “I’m not interested in putting together pieces of somebody else’s stuff,” he told“I’m not interested in putting together pieces of somebody else’s stuff.”
The whole piece is worth reading, touching on everything from Cook’s background and salary to his stance on user privacy. Cook also doesn’t do golf carts, apparently, which is a delightful detail. Maybe the most revealing thing in the story is the way Cook explains Apple — or at least explains the way he hopes you’ll see Apple. He talks frequently about Apple’s environmental commitments, its loud fight against “the data-industrial complex,” and the way Apple is trying to help people have better relationships with technology. “Because my philosophy is, if you’re looking at the phone more than you’re looking in somebody’s eyes, you’re doing the wrong thing.
Apple, as Cook sees it, doesn’t want to make screens for you to look at instead of being in the real world — it wants to make tools to help you do even more in the real world. In the smartphone era, you could argue it often fell on the wrong side of that equation. In the mixed reality era to come, the stakes are going to get even higher, and Apple’s going to have to get it right.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Lawmakers To Meet With Bob Iger, Tim Cook On China’s Trade And Business PracticesMembers of the House Select Committee on the Chinese Communist Party plan to meet this week with Walt Disney Co. CEO Bob Iger and Apple CEO Tim Cook, as well as screenwriters and other studio execu…
Read more »
Bob Iger and Tim Cook among leaders meeting lawmakers in California to talk China this weekA bipartisan group of House lawmakers is heading to California this week to meet with Apple CEO Tim Cook, Disney CEO Bob Iger, and other power brokers in Hollywood and Silicon Valley to talk about China.
Read more »
Police name three suspects in connection to NYC gay bar killingsPolice name three suspects in connection to the homicides of two men who were drugged, robbed, and killed in separate incidents following visits to New York City gay bars last year.
Read more »
Bipartisan lawmakers to meet with Iger, Cook, other execs about ChinaA bipartisan group of lawmakers is planning a three-day trip to Hollywood and Silicon Valley this week to meet with CEOs and top executives at Disney, Apple, Alphabet, Microsoft and more, sources told Axios.
Read more »
Man Arrested in Connection With NYC Gay Bar KillingsNew York City police have charged a man in connection with the gay bar druggings, killings, and robberies of at least two men last year.
Read more »