The Information reports Apple’s production plans for the Vision Pro have been scaled back over the summer as it focuses on making a cheaper version.
A new report from The Information cites “multiple people” involved in making parts for Apple’s Vision Pro headset to say that production plans have been scaled back in recent months. This follows a Tim Cook interview published this weekend by WSJ. Magazine, where he said, “obviously I’d like to sell more,” but acknowledged that “At $3,500, it’s not a mass-market product.
There are caveats, including that production could ramp up if demand increases for some reason, and that a future model could use some of the same parts but with an upgraded processor. In April, analyst Ming-Chi Kuo said Apple had cut Vision Pro shipment estimates for 2024 to between 400,000 and 450,000 units.
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