Apple’s surprising Final Cut Pro and Logic Pro iPad announcements tease a massive WWDC 2023 event - what you need to know.
to the tablet, and Apple finally did it. But the way the Cupertino-based tech giant dropped the news is incredible. Rather than give Final Cut Pro and Logic Pro their own segments at WWDC 2023 next month, Apple casually announced them on an indistinct Tuesday via a blandThat means Apple has no time to give the iPad versions of the video editing and music app proper introductions at WWDC 2023.
With both apps finally out on iPad, Apple is ready to take advantage of the M1 and M2 silicon powering its best iPads. But why did Apple need to make the announcement on this particular Tuesday? Why not wait for the week before WWDC 2023? There was no pressure from users to see these apps out. And rumors said iPad will get them only next year.One plausible explanation concerns marketing. Having Final Cut Pro and Logic Pro out this week is a terrible message to Google.
It also makes the world talk about Apple products, shifting focus away from I/O 2023, even if only slightly. Let’s not forget that Google will have a ton of other interesting announcements at the event, including both hardware and AI software.But Apple releasing Final Cut Pro and Logic Pro on iPad with nearly a month to go until WWDC 2023 sends another powerful message. The upcoming Apple event should be packed.
That’s because the mixed reality headset might be the stepping stone of Apple’s post-iPhone future. And that should impact all of Apple’s products down the road.
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