The bad news for Apple is that its expensive new TV shows don’t exactly seem like a hit with critics. The good news is that it might not really matter.
By Dan Gallagher Nov. 11, 2019 12:56 pm ET The bad news for Apple AAPL 0.79% Inc. is that its expensive new TV shows don’t exactly seem like a hit with critics. The good news is that it might not really matter.
The technology giant formally launched its Apple TV+ streaming service on Nov. 1. Two of the highest-profile shows included in the launch—a news drama called “The Morning Show” and a sci-fi adventure called “See”—have so far tallied suboptimal critic scores of 62% and 41%, respectively, on the Rotten Tomatoes amalgamation service. The period drama “For All Mankind” fared best with a critic score of 72%.
But as Netflix has repeatedly shown, critics rarely drown a streaming hit. Closed systems used by streaming providers obscure reliable—and potentially embarrassing—viewership data. And as any critic knows, the masses don’t always listen, anyway. According to Rotten Tomatoes, the three aforementioned shows averaged an 88% audience score, similar to other new series on rival streaming services.
And the true puzzles may be the critical darlings that flop with the masses. HBO’s new “Watchmen” series currently carries a near-perfect critic score of 96% with a 42% audience rating. That may win awards, but it won’t win the streaming wars.
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