Apple’s Massive MacBook Pro Failure

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Apple’s Massive MacBook Pro Failure
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It’s not a great time to be buying a MacBook Pro, with delays, questions of performance, and leaked technology all challenging consumers. What has happened to Tim Cook’s flagship laptop?

, but it is one that feels inevitable as Tim Cook and his team try to pull the Mac and iPad platforms closer together both in software and hardware. Those MacBooks would become the go-to laptops in the range, and while not fully Osbourne’ing the rest of the range, would reduce the impact of the vanilla-screened laptops.... [+]

Tuesday, May 19, 2015 introduced an updated MacBook Pro and iMac and lowering the price for its top-end iMac. The updated 15-inch MacBook Pro laptop has a new style of trackpad, faster flash storage and a longer battery life and starts at $1,999. Those who were expecting the new MacBook Pro laptops to arrive on a schedule that Apple allows the community to accept have been disappointed.

Apple's launch of the M2 family during 2022’s Worldwide Developer Conference saw Tim Cook and his team build on the successful Apple Silicon launch. Since then, there have been delays, poor communication, and leaked features which could damage short-term sales.

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