Apple's yearly iPhone upgrades aren't as dramatic as they once were. Are this year's improvements enough to justify a new phone?
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Are those enhancements enough to justify spending the cost of a laptop or vacation on a phone? With inflation still driving higher prices on everyday essentials, shoppers may be reluctant to rush out to buy the new iPhone, even though Apple kept the prices the same as last year on three of the iPhone 15 models. Some 37% of consumers say they plan to get the latest iPhone this year; that’s up from 29% in 2021, according to surveys by WalletHub.
De Leon is not convinced: “Is that enough to rush out and upgrade?” he asked. “Ehh. The Dynamic Island is neat but not what I would call transformative. But it’s a nice bonus if you do upgrade this year.” Don’t miss: ‘iPhones are depreciating devices:’ Should you buy an iPhone 15 or invest $800 in Apple stock?
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