Qualcomm has hired I’m a Mac actor Justin Long to mock MacBooks and switch to a PC. The 30-second commercial appeared at Qualcomm’s Computex keynote.
Apple’s former “I’m a Mac” actor Justin Long defected to Intel a few years ago, and now he’s looking to switch to a Qualcomm-powered Windows PC. During Qualcomm’s Computex 2024 keynote today, Long appeared in a brief 30-second skit where he was bombarded by macOS notifications and nag screens causing him to start searching for a Snapdragon-powered PC instead. Justin Long used to star in Apple’s “Get a Mac” TV commercials nearly 20 years ago.
Qualcomm CEO Cristiano Amon unveiled the skit during the closing stages of the company’s “the PC reborn” keynote today. He returned to the stage to wrap up the keynote by agreeing that “yes, things change. Things do change.” Qualcomm and Microsoft have both been making a lot of noise about competing with the MacBook Air recently, with Microsoft showing off benchmarks and battery life claims that demonstrate confidence in its latest transition to Windows on Arm.
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