Apple has alot riding on its launch of the much-anticipated iPhone 15.
Apple’s annual iPhone unveiling is always its most momentous time of the year – a chance to impress consumers with the company’s latest model and set up the holiday selling season.
Apple is contending with an industrywide slowdown in smartphone demand and fears of a backlash against US-branded technology in China, its largest international market. And the latest iPhone will switch to the USB-C charging standard, potentially irking consumers who have drawers full of Lightning accessories.
But the company has several things going in its favour, including an iPhone with enticing new capabilities. And demand for the product has held up better than that of its Android peers. Apple has also successfully shifted more consumers to higher-end models, helping it charge heftier prices.The iPhone is Apple’s biggest source of revenue, generating about half its sales. Add in the Apple Watch and AirPods, which also will get updated at the event, and you’re close to 60%.