Apple's grim streak of revenue declines could continue into the holidays

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Apple's grim streak of revenue declines could continue into the holidays
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Apple has posted four consecutive quarters of year-over-year revenue declines — and executives fail to rule out one more

Apple Inc. could potentially see a fifth straight decline in year-over-year quarterly revenue, a grim milestone not seen going back to at least 1998.

What’s more, Maestri anticipates a “significant deceleration” in iPad and wearables revenue in the current quarter, due to tough comparisons with a year ago, when Apple saw big supply disruptions ease, resulting in solid demand boosts during the September and December quarters. Maestri’s projection for “similar” revenue in the December quarter to the year-prior period implies flat growth, but given an uncertain economic climate, it’s possible the company’s total could come in below last year’s mark.

“IPhone actually set a September-quarter record in mainland China, and what pulled down the performance was a combination largely of Mac and iPad,” Cook said in response to a question about China. “Services also grew during the quarter and the Mac and iPad suffered from the same issues that the company did with the compare issues to factory disruptions in that were filled subsequently in .”

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