Apple is reportedly shifting focus from a cheaper Vision Pro to developing smart glasses.
What’s happened? Due to the underwhelming response to the Vision Pro, Apple came up with a strategy to create a more affordable version of the mixed-reality headset. However, the company is now pivoting toward smart glasses .
Why is this important? For a tech behemoth like Apple, abandoning a project and moving on to the next one often takes time, but the pivot mirrors a broader industry trend. In contrast to larger, heavier mixed-reality headsets, smart glasses are more comfortable, convenient, and, not to mention, more affordable. Recommended Videos Why should I care? If you’ve been impressed by the Vision Pro’s capabilities, but its price is stopping you from getting one, the more affordable smart glasses could be your entry point into Apple’s AR/MR ecosystem. Furthermore, the device should provide seamless integration with Apple devices, allowing you to manage incoming calls and messages without using your smartphone. OK, what’s next? For now, Apple is gearing up to unveil a slew of products powered by its M5 chip, including a new iPad Pro and new MacBooks. However, in 2026 or 2027, it could launch its first smart glasses, followed by the release of the second-generation model with a built-in display. These devices will compete directly with Meta’s existing lineup .
Apple Ar Glasses Apple Vision Pro Brevity Meta Quest Meta Ray-Ban Display Meta Ray-Ban Glasses Smart Glasses Visionos
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