The iPhone maker’s proposal is designed to make it cheaper and less onerous for third-party developers to direct customers away from the Apple ecosystem to make payments elsewhere.
Apple Inc. has offered to overhaul its App Store to appease European Union antitrust watchdogs who issued an ultimatum after doling out a $580 million fine. The pledge, following weeks of fraught discussions with EU regulators, is an attempt to dodge future penalties for failing to fix alleged violations of the bloc’s Digital Markets Act, which led to the fine in April. Despite the offer, Apple has said it plans to appeal the penalty through the bloc’s courts in Luxembourg.
Under the new terms, the most a developer would pay for the combined acquisition fee and store service fee would be 15%, while majority of developers would be paying closer to 10%, Apple said. That compares with fees amounting to as much as 30% previously. Apple said it worked continuously with the European Commission as it developed the new plan, including what it says were an ever-evolving set of demands. The company said it believes it complies with the DMA.
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