I’ve been writing about technology for two decades and am routinely struck by how the sector swings from startling innovation to persistent repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology.
Commercials are clever things: tiny movies designed to provoke a reaction in a matter of seconds. Done badly, and they are crass or annoying. But done well, they offer something profound and meaningful. The new Apple holiday ad is out. And it’s a winner.Sometimes the Apple holiday ad is abstract, sometimes it’s an animation , or a flight-of-fancy metaphor with stunning dancers seeming to take flight. It’s always unpredictable.
I’ve tried the Hearing Test feature and it’s a simple, effective five-minute test which helps assess how your hearing’s doing. If you have AirPods Pro 2, you should do it. It’s already available in many countries and comes to the U.K., for instance, with iOS 18.2 in December.
But in the commercial we see a father with hearing loss unable to properly hear the joyous moment of his daughter playing a song on a guitar, until he puts a single AirPods Pro earbud in place. Apple says, “For so many of us, sound and how we hear shape how we connect to the world around us. Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need.
Black Friday Holidays Apple Commerical Airpods Pro 2 Hearing Test Iphone
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