Devindra has been writing about the way technology intersects with our lives for nearly 20 years. He started the Amherst Student's first technology column, worked in IT support for many (many) years, and eventually moved to Brooklyn to cover New York's tech scene in 2009.
a brand new chip instead of just sticking with last year's hardware. The company unveiled the A18 chip at the iPhone 16 launch event today, and as you'd expect, it's built with Apple Intelligence in mind. The chip offers more memory and a new 16-core Neural Engine, in addition to some incremental performance boosts over older models.
Apple's older strategy of using the previous year's chips on the iPhone and iPhone Plus made sense. Those devices didn't require the demanding camera processing of the Pro models, which were entirely geared towards power users. Apple could cut manufacturing costs and still deliver a solid user experience for iPhone owners with older chips.
But now that Apple is centering the iPhone experience around Apple Intelligence, a family-wide spec bump isn't too surprising. And even if you're not excited about Apple's AI offerings (which they'll
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