Bloomberg reports Apple is planning to fence off dedicated areas of stores to demo the $3,500 headset and make sure it properly fits customers.
on Friday, underscoring the complexities behind the company’s most consequential product launch in years as it faces manufacturing difficulties, high costs and a struggling effort to whip up mass-market appeal for what is mostly still a niche product.Copyright 2023 The Associated Press.
The headset is designed to wrap around the head and keep out light and the many variables involved in fitting the mask—including multiple head straps, different sized light seals and optional prescription lenses—necessitate the individualized approach, Bloomberg reported. Apple will sell the device at all of its U.S. stores, though the company will reportedly begin the rollout in larger areas like New York and Los Angeles early next year.
Bloomberg reports that most stores will only have one or two demo devices due to limited supply and high cost of headsets. The Vision Pro will also go on sale online in its U.S. web store at some point in early 2024, Bloomberg reported, and the complexities of its sale mean the company does not expect to partner with third-party resellers until at least 2025.The Vision Pro is Apple’s much anticipated foray into virtual reality and its launch could be as important to the company as its other major products like the iPhone.
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