Apple's iconic 1984 Super Bowl commercial, directed by Ridley Scott, redefined advertising and introduced the Macintosh personal computer. The commercial, which paid homage to George Orwell's dystopian novel, featured a powerful message and stunning visuals, becoming one of the most celebrated Super Bowl ads of all time.
Apple has a long history of reimagining technological products that redefine the market. And in 1984, their commercial helped redefine advertising - especially when it came to the Super Bowl . The tech giant’s iconic commercial that year, "1984," aired nationwide only during the big game and is still consistently talked about and ranked as one of the best – if not the best – commercials of all time.
The theory is that the commercial pays homage to George Orwell’s dystopian novel, "1984," and that the blue-gray tones of the imagery symbolize IBM, Apple’s biggest competitor at the time, and cast the company as Big Brother.The commercial was directed by Ridley Scott, who had perfected the commercial’s tone in the feature films "Alien" and "Blade Runner" just years prior. The commercial aired during a break in the third quarter of the game on Jan.
APPLE ADVERTISING SUPER BOWL MACINTOSH 1984
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