Apple is breaking up its centralized AI team and returning to its previous structure of grouping teams by function (software, hardware). This comes after years of attempting to unify AI efforts under one leader, which reportedly failed to deliver fast enough results. The change impacts Siri development and Apple's robot projects, signaling a possible shift in strategy for the company in the rapidly evolving AI landscape.
Looks like Apple is rethinking its whole approach to artificial intelligence. After trying to unify its AI teams under one leader for years, the company is now shuffling things around quite a bit. Why? Recentsuggests the old way just wasn't keeping Apple competitive enough in the super-fast world of AI.
This impacts big things, like how Siri gets developed and what happens with Apple's robot projects. Think back to 2018: Apple hired AI expert John Giannandrea from Google. The idea was to bring all the scattered AI efforts – Siri, research, hardware AI bits, even the car project – under one roof. It made sense then, especially with Siri feeling a bit behind Amazon's Alexa and Google Assistant. Centralizing everything under JG was meant to speed things up. But, according to Gurman, it didn't quite work out that way. Apple seemed to lag as rivals pushed ahead with new AI features."" is the most obvious example here with a slow rollout and features getting delayed. Internally, the feeling was that the unified structure wasn't delivering fast enough.So, here's what Apple is doing next: The company is now breaking up that central AI team and moving parts back into its usual structure, where teams are grouped by what they do . Siri development is now back under the main software engineering group led by. Apple's robotics explorations are moving over to John Ternus's hardware engineering team. Gurman suggests this isn't just house cleaning, but rather that Apple felt the old setup wasn't delivering the goods.into everything from Search, to Pixel phones, to even Samsung Galaxy phones. Microsoft has its Copilot assistant popping up all over Windows and Office. Meta is pushing AI in its apps and even into its Ray-Ban smart glasses. The pressure is definitely on., research, and data work. The focus seems narrower now, concentrating on the foundations while other teams handle putting it into products. There's even talk, Gurman notes, that Apple might not replace JG if he leaves, potentially ending this whole"AI chief" experiment. Now, the question is: is this a smart pivot or a sign that Apple is struggling? Moving teams back to their functional homes feels very Apple – practical and focused. It could definitely streamline getting AI into actual products, but it also makes you wonder if Apple decided its big AI push needed a different strategy. We'll have to see if this helps Apple catch up, but it's clear they know something needed to change to better compete in the AI race.Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and former member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.Multiple accounts - one person can have only one accountModeration is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.Apple CEO Tim Cook doesn’t have a fun earnings call to look forward to next monthBose QuietComfort Ultra earbuds with industry-leading ANC are selling at a sweet discount once againLatest Android distribution numbers once again show us the problem with Android
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