Apple held its position as the world's leading smartphone manufacturer for 2024, surpassing Samsung in global shipments. While both companies experienced slight shipment declines, Apple's strong performance in the fourth quarter, particularly during the holiday season, solidified its dominance. Xiaomi continued its impressive growth trajectory, securing the third position with robust shipments in China and emerging markets.
Apple cemented its position as the top smartphone manufacturer worldwide for 2024, achieving the highest number of shipments throughout the year. The Cupertino tech giant captured a 3% share of all smartphone shipments in 2024. Let's delve into the fourth quarter of 2024, a period encompassing the holiday shopping season and early shipments of the latest iPhones. From October through the end of the year, Apple shipped 77.1 million iPhone units globally.
While this figure represents a slight decrease of one million phones compared to the fourth quarter of the previous year, it still solidified Apple's dominance. During the quarter, the iPhone secured a 23% slice of the global market share, a modest dip from the 24% share it commanded during the 2023 fourth quarter.Samsung, Apple's closest competitor, shipped 25.2 million fewer phones overall, totaling 51.9 million units worldwide. Samsung's global market share in the smartphone market contracted from 17% to 16% during Q4 of 2024. Xiaomi emerged as one of the few phone manufacturers to increase its shipments during the last three months of 2024. The value-oriented company shipped 42.7 million phones in Q4 2024, a notable two million unit surge from the same quarter in 2023. This allowed it to maintain its market share at a steady 13%.China's Transsion followed closely behind, delivering 27.2 million phones during the October-December quarter of 2024, down by 1.3 million year-over-year. Its market share dipped to 8% from 9%. vivo also experienced a positive trend, boosting its Q4 phone shipments from 23.9 million to 26.4 million, resulting in a rise in its global share to 8% from 7% on an annual basis. The vivo X100 series, powered by the Dimensity 9300 application processor, proved to be a significant hit. Overall, 328 million smartphones were shipped worldwide during the final quarter of 2024, a 2.8% increase compared to the 319.2 million delivered during the same quarter in 2023.For the entirety of 2024, Apple and Samsung engaged in a fierce battle for the top spot. Apple ultimately shipped 3 million more phones to claim the top position for the second consecutive year. Both manufacturers secured an 18% share of the global smartphone market. Apple shipped 225.9 million iPhones for the year compared to Samsung's 222.9 million. Both companies experienced a slight decline in shipments, with Apple's dropping by 1% to 225.9 million units and Samsung's by 1% to 222.9 million units. Xiaomi maintained its stronghold on the third position, emerging as the biggest contributor to the industry's volume growth in 2024. Driven by strong momentum in Mainland China and continued strategic expansion into emerging markets, its shipments surged by a remarkable 15% to 168.6 million units. In a significant development, TRANSSION secured the fourth spot for the very first time, while OPPO (including OnePlus) rounded off the top five, demonstrating growth of 15% and 3% to 106.7 million and 103.6 million units, respectively. According to Canalys, the global smartphone market reached 1.22 billion units shipped in 2024. This 7% year-over-year increase marked a turnaround after two consecutive years of declining shipments.
Apple Samsung Smartphone Shipments Global Market Share Xiaomi Transsion OPPO Canalys 2024
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