CUPERTINO: Apple on Wednesday (Apr 15) released a smaller iPhone priced at US$399 (S$568), cutting the starting price for the company's smartphone ...
CUPERTINO: Apple on Wednesday released a smaller iPhone priced at US$399 , cutting the starting price for the company's smartphone line in a move to broaden its appeal to budget-conscious customers as the coronavirus hobbles the global economy.
The iPhone SE, available on Apr 24, is the second generation of a previous value model. It will start at US$50 less than what was previously the cheapest iPhone available, the US$449 iPhone 8, which will be retired. Every previous iPhone has been unveiled in a polished presentation in front of fans, but large events remain banned in Apple's home base of Santa Clara County, California, where public officials ordered the first lockdowns in the United States to slow the spread of the novel coronavirus.The cheaper phone enters a cut-throat market for value phones, especially in China, where Apple derives about 17 per cent of sales.
With wavering hardware sales, Apple has been investing in subscription services such as its Apple TV+ streaming television service, Apple Music and iCloud. The new SE will come bundled with a one free year of the streaming television service, similar to Apple's flagship devices released last fall.
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