With an expensive mixed-reality headset expected to be revealed at WWDC, Apple will be entering into a market that has so far failed to catch on in a mainstream way.
Apple Inc.’s annual WWDC developers’ conference is fast approaching — and this one promises to be a bit more eventful than most, as the consumer-electronics giant is expected to debut its long-awaited mixed-reality headset.
“Although we recognize that the [augmented/virtual reality] industry as a whole has generally been disappointing, we believe that Apple’s potential AR/VR headset can succeed where others may have not, given Apple’s points of differentiation relative to competing headset manufacturers,” wrote the analysts led by Michael Ng.One advantage for Apple is that it has an installed base of more than 1.1 billion active iPhone users who are potential consumers for the new headset.
The analysts give the example of potential “immersive sports” experiences making use of Apple’s deals for MLB Friday Night Baseball and MLS Season Pass. While the company may not sell more than 1 million of the devices this year, the Goldman analysts see a future where the Reality Pro contributes $11 billion to $20 billion in annual revenue from fiscal 2024 to fiscal 2028.
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