Prices for Disney+ and Hulu will be going up as Disney raises the price for ad-free subscriptions.
WASHINGTON — Apple is raising the price of its Apple TV+ streaming service, hiking the monthly subscription fee to $9.99 per month from its previous $6.99 per month price. on Apple's website. The company is also hiking the price of its Apple Arcade and Apple News+ subscription services to $6.99 per month and $12.99 per month, respectively. , a bundle package to access Apple's services at a lower price will also increase, with the top tier Premier level now costing $37.95 per month.
Disney's price hikes will raise the monthly cost of ad-free Disney+ by $3, or roughly 27%, to almost $14. The cost of ad-free Hulu will likewise rise $3 to almost $18 — a 20% hike that will make it more expensive than the most popular ad-free tier at Netflix. Walt Disney Co. CEO Bob Iger has acknowledged that its price hikes are intended to steer consumers toward cheaper ad-supported versions of these services, whose subscription prices are not changing.
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