Apple pauses App Store gambling ads after developer outcry

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Apple pauses App Store gambling ads after developer outcry
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How did it not see this coming?

points out, Apple hasn’t clarified how long the pause would last, or if it’ll be making any policy changes based on how the initial rollout has gone down. It’s also unclear which other ad categories have been paused.

do list apps related to gambling, alcohol, dating, and the pharmaceutical and medical industry as “restricted,” meaning that there are special rules about where they can be shown. The limitations are mainly about laws instead of what’s tasteful or potentially harmful though; the site says gambling apps are “prohibited or limited in some countries and regions,” but doesn’t say anything about the audience they can be served to.that it’s planning on expanding ads outside the App Store, to apps like Maps, Podcasts, and Books. Imagine seeing a casino pop up when you search for addiction recovery centers, or erotic novels when you’re looking for books on dealing with a porn addiction. The good news for Apple is that there are other companies that have been working on this problem that it can borrow ideas from, if it’s not too proud to do so. Google, for example, lets you

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