Apple's new feature that summarizes notifications using its AI software has faced backlash due to concerns about accuracy and user understanding. A recent error in the BBC app, reporting a false suicide, highlighted the potential for damaging misinformation. The company plans to address these issues with a software update, but the effectiveness of the proposed solutions remains unclear.
when notifications have been summarized by its Apple Intelligence software. The company has received significant pushback over the summarization feature, especially from theBBCa series of notifications from its app to say that Luigi Mangione, the alleged murderer of UnitedHealthcare CEO Brian Thompson, had shot himself when in fact he had not.said that the error could hurt trust in a media industry that is already suffering from a lack of confidence from the general public.
It is unclear how Apple will clarify to users when a notification has been summarized. As it functions today, an app’s official icon is displayed next to the summaries. Perhaps when iOS does summarize a notification, it should replace the official icon—in this case for the BBC app— with the icon for Siri instead, to make the distinction clear. That may not even necessarily be enough, though.
The point of notification summaries is to rewrite multiple notifications from an app into one single alert so that users can quickly get up to speed and identify anything that needs attention. But besides blatant errors, AI summaries have also been the subject of mockery over sometimes awkward or useless summaries devoid of necessary context that still require reading the full notifications to understand.
The driver for Apple releasing Apple Intelligence is clearly out of a need to juice iPhone upgrades; the smartphone accounts forof Apple’s revenue, and Apple Intelligence is only available on the iPhone 15 Pro and above.
It should be no surprise to anyone who has interacted with generative AI that these problems were going to occur. But it seems uncharacteristic of Apple to incorporate technology into its products like generative AI, which is notoriously hard to control and prone to hallucinating or producing outputs that are flat-out wrong. For a company that cares so much about polish, this is a mess so far.
Apple AI Notifications Accuracy Transparency
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