Apple needs to take fertility tracking more seriously
The fact that Apple hasn't paid more attention to this, when hundreds of millions have downloaded third-party alternatives, is honestly surprising: Apple could own this space if it wanted to.
Here’s what Apple would need to add to its app to match its competitors and build a true all-in-one period and fertility tracker. First off, it must be said that Apple doesn’t attempt to predict when you’re ovulating. What you’ll see is a six-day fertility window, shaded in blue. But not all fertile days are the same. One has a roughly 30 percent chance of conceiving on ovulation day or the day before; five days before, your chances are closer to 10 percent.
If I were just logging my period, I’d appreciate not having the red-colored possible period days sneak up on me. But for those trying to conceive, a calendar view would help for other reasons, like matching factors like sexual activity and body temperature against your predicted fertile days. Which brings me to my next point…One way that many people measure their fertility is by taking their temperature every day, at about the same time.
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