Netflix and Disney both raised prices of their U.S. streaming services this year. Now Apple is following suit.
The smartphone giant is raising prices on a number of its consumer-facing services including Apple TV+, according to new pricing data on the company’s website. 9to5 Mac reported on the price changes earlier Monday.
Shares of Apple AAPL, +1.48% were up 0.8% in afternoon trading Monday, while shares of rival Spotify Technology SA SPOT, +6.72% rallied sharply around midday and were recently ahead more than 6%. Spotify charges $9.99 for an individual plan and $15.99 for a family plan. A premier Apple One package, which also includes Apple News+ and Apple Fitness+, will see its monthly price jump to $32.95 from $29.95.
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