Apple is on track to beat Samsung and become the number one smartphone manufacturer in the world in Q4 2022.
and overtake Samsung's local manufacturing effort. That said, the overall shape of the phone market in Q3 2022 is significantly worse when compared to the previous year. In Q3 2022, some 289 million units were shipped, an 11% decline in comparison with Q3 2021 and a 0.9% decline in comparison with Q2 2022. However, there's optimism as TrendForce anticipates 316 million sales in Q4 2022, a 9.3% YoY increase and possibly a sign that the market is on track to stabilize itself.
In such a hostile environment, little to no room for growth is available for the rest of the entrants in TrendForce's Top 5 on the phone market—Xiaomi, Oppo, and Vivo, which are situated at the third, fourth, and fifth, respectively, with all of their sub-brands included in the mix. In fact, all of those are expected to see their respective market shares decline at the expense of Apple gaining ground.
TrendForce doesn't anticipate than neither Xiaomi, Oppo, or Vivo will continue to face some serious issues in the near future due to the highly-saturated and very aggressive Chinese phone market, as well as the quite negative effects on smartphone demand due to the Zero-COVID policy enforced by the Chinese Communist Party. The sluggish temp of India's economic growth is also singled out as a significant source of issues for China's top smartphone brands.
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