I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes a shocking iPhone price rise, the release of iOS 17.1, Apple’s Scary Fast event, plans for a new iMac and MacBook Pro, iPad Air details leak, Apple’s missing AI, and subscriptions go up.
As well as addressing several high profile bugs, the latest version of iOS brings in a number of new features ("Though not mentioned in the notes, Apple says the update"fixes" iPhone 12 radiation levels in France by disabling a feature that boosts cellular signal when the iPhone is not held by a person, and it improves Screen Time syncing across devices. There are several bug fixes, with iOS 17.
"Given this is taking place the day before Halloween, I think it’s clear why that adjective has been chosen. “Fast” is the key to unlocking the event, but it's a key that is missing a few pieces of information. For example, what products are being launched? There’s a growing sense that we’ll be seeing new Macs launched, and with the iMac and MacBook Pro highlighted this weekend, we’ll likely see these products at a minimum.
" If I asked you “Which companies are at the forefront of AI-powered products?”, I doubt you’d put Apple on the list. And AI is proving so useful — and yet is a nascent field — that Apple needs to soon be on that list, lest their products begin to fall behind competitively.
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